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CERTIFICATE IN BRAND MANAGEMENT RESEARCH

OVERVIEW

Brand Management Research operates to solve issues surrounding a Brand this course designed for everyone who requires an appreciation or an In Depth knowledge of conducting Brand Management Research or an understanding of how to implement Brand Research Scheme.

OBJECTIVES

Demonstration how Brand Management Research fit into the strategic planning processes.
Understand Engineering trends and new skills associated with Brand Management Research.
Understand the importance of presentation in Brand Management Research.

COURSE SCOPE

- Brand Management Research impact in strategic planning.
  The Brand Management Research Process.
- Problem definition, Brand Research Objective and Ethics.
- Strategic Information Management: Primary & Secondary Date Courses.
- Customer Relationship Management and Brand Research Process.
- Brand Management Decision Support Systems and Brand Intelligence.
- Sampling Theory, Designs and issues in Brand Research.
- Descriptive Brand Research Design: Survey methods & Error.
- Designing the Brand Management Research Project.
- Preparing the Brand Research Report and Presentation/Cases in Brand Research & Development.

WHO SHOULD ATTEND

Brand managers, Marketing Manager/consultant, Account/client service, Research consultant managers, Category Managers, Brand consultant, Research Officers, Corporate Affairs Managers, Heads of Corporate Communications, Head of PR, all officers concerned with day-to-day activity on Brand performance.

REGISTRATION/PAYMENT INFORMATION

Ø Payment for nominees must be made in full not later than one week before the Training
Ø All payment should be made to IBMN account to any UBA Bank, Account No 102017378 and Draft should be made in favour of IBMN
Ø Course fee covers Lecture materials, Lunch, Coffee break bag and other relevant materials 10% discount to any organization that nominate there (3) or more participant

COURSE SCHEDULE:
LAGOS VERSION:

DATE// 20th - 21st June, 2018
TIME// 9am - 5pm
VENUE// Sheraton Hotel Training Room

COURSE SCHEDULE:
ABUJA VERSION:

DATE// 29th -30th June, 2018
TIME// 9am - 5pm
VENUE// Rock view Hotel Abuja

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