Ever more firms and other organizations have come to the realization that one of their most valuable assets is the brand names associated with their products or services. In our increasingly complex world, all of us, as individuals and as business managers, face more choices with with less time to make them. Thus a strong brand's ability to simplify consumers decision making. Reduce risk, and set expectations is invaluable. Creating strong brands that deliver on that promise, and maintaining and enhancing the strength of those brands over time, is a management imperative.
The institute of Brand Management of Nigeria will be holding this year of the made in Nigerian brands Awards 2020 is aim at identifying, recorgnizing and rewarding companies that apply branding culture and brand management best practices to the analyses, planning, implementation and control of policies, designed to achieved cooperate objective in both profit and non profit organization in Nigeria.
The award will be conferred on few Nigeria companies Brands and individuals who made impacts on the lives of Nigeria consumers through their innovations, inventions and ideas.
FOOD BRAND OF THE YEAR Criteria
Quality and Resilience
Brand Market Share
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
TABLE WATER BRAND OF THE YEAR
Consumer Acceptance
Quality and Reliability
Market Share and Dominance
BISCUIT BRAND OF THE YEAR
Consumer Acceptance
Quality and Reliability
Market Share and Dominance
SOFT DRINK BRAND OF THE YEAR
Quality and Resilience
Brand Market Share
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
COOKING OIL BRAND OF THE YEAR
Quality and Resilience
Quality and Resilience
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
AUTOMOBILE/CARS BRAND OF THE YEAR
Convenience and Value
Quality and Resilience
Functionality and Value
Innovation & Standard
Durability & Service
OIL &GAS/LUBRICANT BRAND OF THE YEAR
Brand Acceptance & Patronage
Reliability & Durability of the Brand
Quality Assurance
Customer Brand Loyalty
NOODLES/PASTA BRAND OF THE YEAR
Quality & Resilience
Quality & Resilience
Brand Market Share
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
AGRICULTURAL/FARMING BRAND OF THE YEAR
Quality & Resilience
Market Share Dominance
Brand Acceptance, Reliability & Value
Level of Customer Loyalty
Optimum Customer Satisfaction
TOOTHPASTE BRAND OF THE YEAR
Customer Acceptance
Quality & Reliability
Market Share Dominance
BREAD BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance Reliability, Value & Durability
Brand Extension Programme & Creative of NewCategories
Optimum Customer Satisfaction
FAST FOOD/RESTAURANT/QUICK SERVICE BRAND OF THE YEAR
Quality of Foods, Hygiene & Standard
Level of customer Patronage
Efficiency in service Delivery
Growth in the last one year
Optimum Customer Satisfaction
MILK & DAIRY PRODUCTS RESTAURANT BRAND OF THE YEAR
Customer Acceptance
Quality &Reliability
Market Share Dominance
REAL ESTATE/BRAND MANAGEMENT FACILITIES
Quality & Resilience
Brand Acceptance, Reliability, Value and Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
SEASONING BRAND OF THE YEAR
Quality & Resilience
Brand Acceptance, Reliability, Value and Durability
SEASONING BRAND OF THE YEAR
Quality & Resilience
Brand Acceptance, Reliability, Value and Durability
BEAUTY/COMESTICS BRAND OF THE YEAR
Quality & Resilience
Market Share Dominance
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction
Level of Customer Loyalty
BUILDING MATERIALS / CEMENTS/PAINT BRAND OF THE YEAR
Quality & Resilience
Market Share Dominance
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction
Level of Customer Loyalty
TOMATO PASTE BRAND OF THE YEAR
Quality & Resilience
Brand Acceptance, Reliability & Value
Brand Market Share
Optimum Customer Satisfaction
CEREAL BRAND OF THE YEAR
Consumer Acceptance
Quality & Reliability
Market Share Dominance
Optimum Customer Satisfaction
SOAP/DETERGENT BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Optimum Customer Satisfaction
SNACKS / SAUSAGE BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction
MALT DRINK BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction
FRUIT JUICE BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction
HEALTHCARE /PHARMACEUTICAL PRODUCTS BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
ENERGY DRINK BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
ALCOHOLIC DRINK / BEER BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
INSURANCE / HMO BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
FLOUR BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
BABY CARE PRODUCTS BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
PERSONAL HYGENIC PRODUCTS BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
INSECTICIDE BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
TELECOMMUNICATION BRAND OF THE YEAR
Network Coverage
Effectiveness of the Network
Quality Service Delivery
Customer Relation & Service
Staff Training & Attitude
Relationship with Stakeholder
BANK BRAND OF THE YEAR
Quality Service Delivery
Customer Relation & Service
Staff Training & Attitude
Relationship with Stakeholder
IFINTECH SERVICES/FINTECH BRANDS
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
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