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NIGERIA BRANDS AWARDS

Ever more firms and other organizations have come to the realization that one of their most valuable assets is the brand names associated with their products or services. In our increasingly complex world, all of us, as individuals and as business managers, face more choices with with less time to make them. Thus a strong brand's ability to simplify consumers decision making. Reduce risk, and set expectations is invaluable. Creating strong brands that deliver on that promise, and maintaining and enhancing the strength of those brands over time, is a management imperative.

The institute of Brand Management of Nigeria will be holding this year of the made in Nigerian brands Awards 2020 is aim at identifying, recorgnizing and rewarding companies that apply branding culture and brand management best practices to the analyses, planning, implementation and control of policies, designed to achieved cooperate objective in both profit and non profit organization in Nigeria.

The award will be conferred on few Nigeria companies Brands and individuals who made impacts on the lives of Nigeria consumers through their innovations, inventions and ideas.

FOOD BRAND OF THE YEAR Criteria
Quality and Resilience
Brand Market Share
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

TABLE WATER BRAND OF THE YEAR
Consumer Acceptance
Quality and Reliability
Market Share and Dominance

BISCUIT BRAND OF THE YEAR
Consumer Acceptance
Quality and Reliability
Market Share and Dominance

SOFT DRINK BRAND OF THE YEAR
Quality and Resilience
Brand Market Share
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

COOKING OIL BRAND OF THE YEAR
Quality and Resilience
Quality and Resilience
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

AUTOMOBILE/CARS BRAND OF THE YEAR
Convenience and Value
Quality and Resilience
Functionality and Value
Innovation & Standard
Durability & Service

OIL &GAS/LUBRICANT BRAND OF THE YEAR
Brand Acceptance & Patronage
Reliability & Durability of the Brand
Quality Assurance
Customer Brand Loyalty

NOODLES/PASTA BRAND OF THE YEAR
Quality & Resilience
Quality & Resilience
Brand Market Share
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

AGRICULTURAL/FARMING BRAND OF THE YEAR
Quality & Resilience
Market Share Dominance
Brand Acceptance, Reliability & Value
Level of Customer Loyalty
Optimum Customer Satisfaction

TOOTHPASTE BRAND OF THE YEAR
Customer Acceptance
Quality & Reliability
Market Share Dominance

BREAD BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance Reliability, Value & Durability
Brand Extension Programme & Creative of NewCategories
Optimum Customer Satisfaction

FAST FOOD/RESTAURANT/QUICK SERVICE BRAND OF THE YEAR
Quality of Foods, Hygiene & Standard
Level of customer Patronage
Efficiency in service Delivery
Growth in the last one year
Optimum Customer Satisfaction

MILK & DAIRY PRODUCTS RESTAURANT BRAND OF THE YEAR
Customer Acceptance
Quality &Reliability
Market Share Dominance

REAL ESTATE/BRAND MANAGEMENT FACILITIES
Quality & Resilience
Brand Acceptance, Reliability, Value and Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

SEASONING BRAND OF THE YEAR
Quality & Resilience
Brand Acceptance, Reliability, Value and Durability

SEASONING BRAND OF THE YEAR
Quality & Resilience
Brand Acceptance, Reliability, Value and Durability

BEAUTY/COMESTICS BRAND OF THE YEAR
Quality & Resilience
Market Share Dominance
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction
Level of Customer Loyalty

BUILDING MATERIALS / CEMENTS/PAINT BRAND OF THE YEAR
Quality & Resilience
Market Share Dominance
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction
Level of Customer Loyalty

TOMATO PASTE BRAND OF THE YEAR
Quality & Resilience
Brand Acceptance, Reliability & Value
Brand Market Share
Optimum Customer Satisfaction

CEREAL BRAND OF THE YEAR
Consumer Acceptance
Quality & Reliability
Market Share Dominance
Optimum Customer Satisfaction

SOAP/DETERGENT BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Optimum Customer Satisfaction

SNACKS / SAUSAGE BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction

MALT DRINK BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction

FRUIT JUICE BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability & Value
Optimum Customer Satisfaction

HEALTHCARE /PHARMACEUTICAL PRODUCTS BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

ENERGY DRINK BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

ALCOHOLIC DRINK / BEER BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

INSURANCE / HMO BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

FLOUR BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

BABY CARE PRODUCTS BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

PERSONAL HYGENIC PRODUCTS BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

INSECTICIDE BRAND OF THE YEAR
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction

TELECOMMUNICATION BRAND OF THE YEAR
Network Coverage
Effectiveness of the Network
Quality Service Delivery
Customer Relation & Service
Staff Training & Attitude
Relationship with Stakeholder

BANK BRAND OF THE YEAR
Quality Service Delivery
Customer Relation & Service
Staff Training & Attitude
Relationship with Stakeholder

IFINTECH SERVICES/FINTECH BRANDS
Quality & Resilience
Brand Market Share
Brand Acceptance, Reliability, Value & Durability
Brand Extension Programme & Creative of New Categories
Optimum Customer Satisfaction
Brand

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