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AWARD CATEGORIES & CRITERIA

MARKETING COMMUNICATION BRAND OF THE YEAR CRITERIA

  • Leadership style and principles
  • Political Philosophy
  • Service to humanity
  • Contribution to global discuss
  • Intellectual strength
  • Contribution to African Development

AIRLINES AND AVIATION BRAND OF THE YEAR CRITERIA

  • Operational Excellence
  • Cooperate Government Compliance
  • Efficiency in service delivery
  • Growth in the last one year
  • Staff development and empowerment
  • Cooperate social responsibility drive

ICT BRAND OF THE YEAR
Consumer Acceptance
Market share dominance
Quality and reliability
Optimum Customer Satisfaction
Brand leadership Profile

CAR, AUTOMOBILE AND SPARE PART BRAND OF THE YEAR CRITERIA

  • Management of philosophy
  • Practical Leadership Excellence
  • Intellectual composition/expertise
  • Sound Knowledge/drive

ENTREPRENEUR OF THE YEAR CRITERIA

  • Vision/Mission
  • Service to humanity
  • Leadership style & philosophy

HMO BRAND OF THE YEAR CRITERIA

  • Zero tolerance to corruption
  • Contribution of country's development
  • Leadership philosophy

HOSPITALITY, TRAVEL & TOUR AGENCIES BRAND OF THE YEAR CRITERIA

  • Personality of the individual
  • Performance Driven
  • Intellectual composition
  • Service excellence

FURNITURE, ALUMINIUM BRAND OF THE YEAR CRITERIA

  • Operational excellence
  • Quality service delivery
  • Zero tolerance to corruption
  • Ethical standard and policies
  • Use of technology
  • New Innovation and invention

INDUSTRIAL EQUIPMENT & MACHINE BRAND OF THE YEAR CRITERIA

  • Leadership style and profile
  • Intellectual composition
  • Political philosophy and disposition
  • Contribution to advancement of legislative development


HEALTH MAINTENANCE & INSURANCE ORGANISATION , HOSPITAL  
EQUIPMENT, HEALTH CARE/MEDICAL PHARMACY/HOSPITAL BRAND OF THE  
YEAR CRITERIA

  • Political personality profile
  • Contribution to legislative discourse
  • Leadership qualities/styles
  • Lobbying skills and legislative
  • Intellectual disposition style

PROPERTY/FACILITIES MANAGEMENT BRAND OF THE YEAR CRITERIA

  • Zero tolerance to corruption
  • Leadership style/quality
  • Contribution to its country's national development
  • Intellectual disposition

CLEANING AND DRY CLEANING SERVICE BRAND OF THE YEAR CRITERIA

  • Management philosophy
  • Practical leadership experience
  • Number of innovation pioneered
  • Contribution to organization growth
  • Personality of the individuals

EDUCATION/ LEARNING/ ACADEMIC BRAND OF THE YEAR CRITERIA

  • Convenience and value
  • Innovation and standard
  • Durability and service

FOOD BRAND OF THE YEAR CRITERIA

  • Quality and resilience
  • Brand Market share
  • Brand extension program me & creation of new categories
  • Optimum customer satisfaction

TABLE WATER BRAND OF THE YEAR CRITERIA

  • Consumer Acceptance
  • Quality and reliability
  • Market share dominance

BISCUIT BRAND OF THE YEAR CRITERIA

  • Consumer acceptance
  • Quality & reliability
  • Market share dominance

SOFT DRINK BRAND OF THE YEAR CRITERIA

  • Quality and resilience
  • Brand Market share
  • Brand extension programme & creation of new categories
  • Optimum customer satisfaction

COOKING OIL BRAND OF THE YEAR CRITERIA

  • Quality and resilience
  • Brand market share
  • Brand extension programme & creation of new categories
  • Optimum customer satisfaction

ENVIRONMENT SERVICE BRAND OF THE YEAR CRITERIA

  • Convenience and value
  • Quality & resilience
  • Functionality & value
  • Innovation & standard
  • Durability service

OIL & GAS/LUBRICANT BRAND OF THE YEAR CRITERIA

  • Brand acceptance & patronage
  • Reliability & durability of the brand
  • Quality assurance
  • Customer brand loyalty

NOODLES/PASTA BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand acceptance reliability, value & durability
  • Brand market share
  • Brand Extension programme & creation of new categories
  • Optimum customer satisfaction

HMO BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Market share dominance
  • Brand acceptance, reliability & value
  • Level of customer loyalty
  • Optimum customer satisfaction

TOOTHPASTE BRAND OF THE YEAR CRITERIA

  • Consumer acceptance
  • Quality & reliability
  • Market share dominance

BREAD BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand market share
  • Brand acceptance, reliability, value & durability
  • Brand extension programme & creation of new categories
  • Optimum customer satisfaction

FAST FOOD/RESTAURANT BRAND OF THE YEAR CRITERIA

  • Quality of foods, hygiene & standard
  • Level of customer patronage
  • Efficiency in service delivery
  • Growth in the last one year
  • Optimum customer satisfaction

MILK/MILK & DIARY PRODUCTS BRAND OF THE YEAR CRITERIA

  • Consumer acceptance
  • Quality & reliabilty
  • Market share dominance

BEER BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand acceptance, reliability, value and durability
  • Brand extension programme & creation of new categories
  • Optimum customer satisfaction

SEASONING BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand acceptance, reliability, value & durability

BEAUTY/COSMETICS BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Market share dominance
  • Brand acceptance, reliability & value
  • Optimum customer satisfaction
  • Level of customer loyalty

CEMENT/PAINTS BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Market share dominance
  • Brand acceptance, reliability & value
  • Optimum customer satisfaction
  • Level of customer loyalty

TOMATO PATE PAINTS BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand acceptance, reliability & value
  • Brand market share
  • Optimum customer satisfaction

CEREAL BRAND OF THE YEAR CRITERIA

  • Consumer acceptance
  • Quality & Reliability
  • Market share dominance
  • Optimum customer satisfaction

SOAP/DETERGENT BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand market share
  • Brand acceptance, reliability, value & durability
  • Optimum customer satisfaction

SNACKS BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand market share
  • Brand acceptance, reliability & value
  • Optimum customer satisfaction

MALT DRINK BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand market share
  • Brand acceptance, reliability & value
  • Optimum customer satisfaction

FRUIT JUICE BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand market share
  • Brand acceptance, reliabity & value
  • Optimum customer satisfaction

HEALTHCARE PRODUCTS BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand market share
  • Brand acceptance, reliability, value & durability
  • Brand extension programme & creation & creation of new  categories
  • Optimum customer satisfaction

ENERGY DRINKS BRAND OF THE YEAR CRITERIA

  • Quality & resilience
  • Brand market share
  • Brand acceptance, reliability, value & durability
  • Brand extention programme & creation of new categories
  • Optimum customer satisfaction

ALCOHOLIC DRINKS BRAND OF THE YEAR CRITERIA

  • Quality & resillience
  • Brand market share
  • Brand acceptance, reliability, value & durability
  • Brand extention programme & creation of new categories
  • Optimum customer satisfaction

INSURANCE BRAN D OF THE YEAR CRITERIA

  • Quality & resillience
  • Brand market share
  • Brand acceptance, reliability, value & durability
  • Brand extention programme & creation of new categories
  • Optimum customer satisfaction

FERTILIZER BRAND OF THE YEAR CRITERIA

  • Quality & resillience
  • Brand market share
  • Brand acceptance, reliability, value & durability
  • Brand extention programme & creation of new categories
  • Optimum customer satisfaction

BABY CARE PRODUCTS BRAND OF THE YEAR CRITERIA

  • Quality & resillience
  • Brand market share
  • Brand acceptance, reliabilty, value & Durability
  • Brand extention programme & creation of new categories
  • Optimum customer satisfaction

PERSONAL HYGENIC PRODUCTS BRAND OF THE YEAR CRITERIA

  • Quality & resillience
  • Brand market share
  • Brand acceptance, reliability, value & durability
  • Brand extention programme & creation of new categories
  • Optimum customer satisfaction

INSECTICIDE BRAND OF THE YEAR CRITERIA

  • Quality & resillience
  • Brand market share
  • Brand acceptance, reliability, value & durability
  • Brand extention programme & creation of new categories
  • Optimum customer satisfaction

TELECOMMUNICATION BRAND OF THE YEAR CRITERIA

  • Network coverage
  • Effectiveness of the network
  • Quality service delivery
  • Customer relation & service
  • Staff training & attitude
  • Relationship with stakeholder

SHIPPING/LOGISTICS/MARITIME SERVICEBRAND OF THE YEAR CRITERIA

  • Quality service delivery
  • Customer relation & service
  • Staff Training & attitude
  • Relationship with stakeholder

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