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THE INSTITUTE OF BRAND MANAGEMENT OF NIGERIA

The Institute of Brand Management of Nigeria (IBMN) is a professional membership organization for Brand Management and Brand Experts. Since inception in 2007, the Institute has been at the forefront of developing Brand Management and Brand professionals in the country assisting executives and their organizations to improve their performance and achieve success through knowledge, education and professional development. The Institution has made indelible impact on Brands via seminars, conference, events, opening courses and programmes. 

IBMN serve professionals in all aspect of Management and Branding. Membership of IBMN is open to individuals, agencies and corporations with interest in Brand Management and Brand issues. Titles common to the membership includes Brand Managers, officers, Brand  communication officers, Brand Development officers, Brands Directors, Heads of Brand Management,  Senior Brand Managers, officers and representatives  from Brand Management Consulting Firms, Manufacturers and other Services Providers.

CODE OF PROFESSIONAL BRAND MANAGEMENT & BRANDING PRACTICE

As a professional Brand manager, you are expected to show commitment and uphold standards entitled in the code. This will reflect credit not only to your profession or the organization you work but also the brand management profession   and the institute of Brand Management of Nigeria. In your day to day work, you will be confronted with situations in which you may have to make difficult choice or decision. In such situation, let your choice and decision be guided by professional and personal qualities entailed in this code of professional Brand Management practice as set out below.

As a Professional Brand Manager/Consultant you will:

• Put service above self and pursue all your duties with honesty, integrity and ethical process of thought.
• Act within the limit of personal competence and authority and dissociate your personal interest which could introduce non professional influence in Brand Management decisions and actions.
• Engage in continuous self development, competence building and bench marking of best Brand Management and Branding practice.
• Exercise self restraint in handling sensitive issues and refrain from seeking personal advantage which might lead to exposure of confidential information.
• Uphold the maintenance of quality and continuous improvement in all aspect of your work responsibilities.
• Ensure that all those working are aware of their responsibilities, right, areas of authority and accountabilities.
• Have regard for matters of conscience of others, treat them with dignity and help them to develop their full potential.
• Show loyalty to your organization by upholding its lawful policy, practices and communicating same truthfully and effectively to all stakeholders.
• Seek to conserve resource and protect the environment in which you work.
• Promote the vision, mission, goals and objectives of the institute and at all the times refrain from conduct which could harm its image, reputation and standing as a recognized Professional Brand Management and Brand Body.