VISION & MISSION

VISION:
To be a world class International Profession, a Pan Africa best practice in Brand Management and Branding and a key player in positioning Nigeria and Africa for Leadership in Global Economy.

MISSION:
To advance and promote knowledge and skill in the practice of Brand management and Branding as a profession, through research, publication, Training, Education, Certification, Events, Induction and Regulation and key player in positioning Nigeria and Africa for Leadership in Global Economy.