Strategic Services Branding Workshop

OVERVIEW

As a service business grows, branding is likely to become an increasingly importance part of its strategy. The course is designed for professionals who want to learn how to develop service Brand strategy including positioning, delivering and building a consistent Brand.

COURSE SCOPE

- Service branding concept & definition
- Importance of branding to service business
- The development of service brand building growth service brands
- Service branding strategy
- The challenges of service branding
- Moving beyond the fast-moving consumer goods model
- The distinctive nature of service business
- Branding to make intangible the tangible
- Service brands with the optimum consumers participation
- Consistent service brand through staff

TARGET AUDIENCE

MD/CEO Professional Service Officers Service Support Consultants, Marketing Director of Financial Institution, Government Officials, Corporate Affairs, Heads of Corporate Communication, Heads of Agencies Communication Director Managers etc.

REGISTRATION/PAYMENT INFORMATION

Ø Payment for nominees must be made in full not later than one week before the Training
Ø All payment should be made to IBMN account to any UBA Bank, Account No 102017378 and Draft should be made in favour of IBMN
Ø Course fee covers Lecture materials, Lunch, Coffee break bag and other relevant materials 10% discount to any organization that nominate there (3) or more participant

COURSE SCHEDULE:
LAGOS VERSION:

DATE// 25th - 26st August, 2018
TIME// 9am - 5pm
VENUE// Sheraton Hotel Training Room

COURSE SCHEDULE:
ABUJA VERSION:

DATE// 10th -11th September, 2018
TIME// 9am - 5pm
VENUE// Rock view Hotel Abuja

COURSE FEE: 55,000 covering tuition, study material, lunch, certificate of participation and induction.