Professional Certification Structure/Modules

MODULE 1:

• Fundamentals of Brand Management.
• Product Development & Management
• Brand Communication Principles and Practice
• Consumer Behaviour.

MODULE 2:

• Brand Management Research
• Business to Business Branding
• Service Branding
• Brand Communication Management and Strategy
• Technology (internet Branding ) Branding

MODULE 3:

• Strategic Brand Management
• Global Brand Management
• Corporate Brand Management
• Brand Management Case Study

MODULE 4:

• Experiential Branding and Strategy
• Political and Economic Branding
• Trade and Event Branding
• Nation and Place Branding
• Financial Service Management
• Multidisciplinary Brand Management

MEMBERSHIP TRAINING PROGRAM

• Graduate Membership Action Learning Program
• Executive Membership Certification Programme
• Corporate Membership Training and Certification Programme