Why was The Institute Established

WHY WAS IBMN ESTABLISHED?

The institute was established to perform the following functions:

• To raise the standard of Brand management as a profession and determine who are Brand management practitioners.
• Create a forum for exchange of ideas and information among Brand Managers as well as opportunities to meet those in similar and different areas of business.
• Fashion out code of best practice for Brand Managers and Brand Management Consultants in Nigeria.
• To set standards and promote professional development programmes.